Sponsored by
OS/2 Advocacy Groups
POSSI - Publisher of OS/2 magazine Extended
Attributes.
Team OS/2 - The
Big One. Thousands of consultants, advocates, and technical experts.
The Java Lobby - If you want to get involved
in politics, you need a Cause.
VOICE - Online, Realtime.
Virtual OS/2 International Consumer Education.
Warpstock - Annual Expo.
Hardware, Software, and Seminars. Is this the next COMDEX?
Free Marketing Methods
1. Indelible Blue will send you
a full carton of catalogs, FREE for the asking Just call 1-800-776-8284. You
can give them away at computer shows, leave them near the front of computer stores,
or place them in the waiting rooms of doctors and dentists. People are amazed
to find out that, yes indeed, there *are* plenty of OS/2 applications.
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2. Numerous fields of e-mail clients (such as Netscape Navigator), as well as
the scrolling text on WinOS2 screensavers, can be customized to say anything.
Here are a few suggestions:
Upgrade to IBM OS/2 Warp
3. Many cheap PC clones do not have the logo square filled on the front of the
case. Why not print your own logo stickers for your friends? All it takes is
a set of blank diskette label stickers, a nice printer (preferably laser-quality),
and a paper cutting tool. One appropriate label statement is "Designed for
OS/2 Warp". For a set of pre-sized logo templates, click here.
Year2000 is Coming -- Get IBM OS/2 *Now*
OS/2 Warp Means Better Computing
You can also apply these stickers to keyboards,
monitors, and printers that are OS/2-compatible.
4. When formatting a hard drive for someone, you can choose any 11-letter
phrase for the partition name. Why not use "ReadyforOS2" instead of
just leaving it blank?
5. Link Exchange offers free membership
to promote your website via a hit bank concept. Every 2 hits on your site gains
you 1 banner exposure. However, the hit rate for most banners is very low --
sometimes as low as one hit in a thousand exposures! Why not use the banner as
an advertising medium for the content of the banner itself, instead of as a weak
hit-producer? This is especially effective if the same set of banners shows up
everywhere because many people are using them. To avoid overkill, it's best if
a set of banners is rotated every few weeks. For a set of OS/2 ad banners pre-sized
for Link Exchange, click here. <under
construction>
6. If you have older OS/2 products lying
around unused, you can donate them to schools or PC user groups. Often you can
get a tax deduction for such donations.
7. When installing an Internet browser for someone, you can set the default startup
page to anyplace on the Web. Why not use the IBM OS/2
Warp homepage, instead of Netscape's or Microsoft's pages?
8. Some Internet utilities have the option to insert special messages to Server
Logs, instead of the user's web address. Instead of putting "anonymous"
or some other fluff, why not insert "IBM OS/2 Warp version 4" or some
other OS/2 product information?
9. When planning to buy an OS/2 product that is available in the retail channel,
why not wait until a major non-OS/2 product rollout? You can line up at the retail
store and buy the OS/2 product in full view of the newbies.
10. Occasionally it may be necessary to order a non-OS/2 software product. As
long as you have to pick up the phone or send an e-mail to make the order, why
not ask the company when the OS/2 version of their product will be ready? "Assume
the sale" -- ask for the product, whether they make an OS/2 version or not.
11. When sending faxes it is easy to use custom cover sheets. Many fax programs
include a cover sheet customization option. Why not insert a discreet message
such as "Sent from FaxWorks for OS/2" instead of leaving the message
field blank?
12. Put those extra floppies lying around the office to good use: download the
OS/2 Warp demo <under
construction> and give copies
away to friends and associates.
Low-Cost (Under $50) Marketing Methods
1. High school science fairs are always looking for sponsors. Why not offer
a $50 prize to the student who makes the best use of OS/2 Warp in a computer-related
project? You can also get a tax deduction and maybe some free publicity.
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2. Vanity license plates are available for a small fee in most states. There
are literally THOUSANDS of appropriate slogans that can be formed with six or
seven letters. For a list of suggestions, click here.
3. OS/2 Bumper Stickers are available here on this site or from BMT
Micro at just $2 each. A few well-placed bumper stickers can be seen by hundreds
of potential OS/2 customers each day.
